{"id":3505,"date":"2022-07-26T08:35:52","date_gmt":"2022-07-26T08:35:52","guid":{"rendered":"https:\/\/gargiulo.it\/?page_id=3505"},"modified":"2023-09-16T09:15:04","modified_gmt":"2023-09-16T09:15:04","slug":"coca-coca-hbc","status":"publish","type":"page","link":"https:\/\/gargiulo.it\/casi-studio\/coca-coca-hbc\/","title":{"rendered":"Coca-Coca HBC"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3505\" class=\"elementor elementor-3505\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb56173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb56173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-537c85a\" data-id=\"537c85a\" 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.elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u270d\ufe0f Lista dei Contenuti\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__74c62bd\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__74c62bd\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__74c62bd\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ca9cf elementor-widget elementor-widget-heading\" data-id=\"59ca9cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">CASO STUDIO<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98524b6 case-study-title elementor-widget elementor-widget-heading\" data-id=\"98524b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Campagna omnichannel per Coca-Cola Specialty<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816eaa8 case-study-title elementor-widget elementor-widget-heading\" data-id=\"816eaa8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Performance marketing per vendere un prodotto unico per uno dei brand pi\u00f9 amati al mondo.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2192470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2192470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18908c3\" data-id=\"18908c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5dd9dd elementor-icon-list--layout-inline 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c0-22.482,18.229-40.773,40.637-40.773c22.407,0,40.637,18.291,40.637,40.773C181.713,166.286,163.483,184.579,141.076,184.579z   M196.669,142.084c-0.461-15.179-6.995-28.844-17.252-38.64h8.526l19.194,19.251c1.407,1.411,3.318,2.204,5.312,2.204  c1.993,0,3.904-0.793,5.311-2.204l19.195-19.251h13.419c5.012,0,10.271,4.33,11.256,9.266l5.858,29.374H196.669z\"><\/path>\t<path d=\"M221.12,227.445c-2.876-14.412-16.616-25.702-31.282-25.702h-21.257c-1.993,0-3.904,0.793-5.311,2.204l-22.194,22.259  l-22.194-22.259c-1.406-1.411-3.317-2.204-5.311-2.204H92.313c-14.666,0-28.407,11.29-31.283,25.703l-9.83,49.295  c-0.439,2.203,0.132,4.486,1.557,6.224c1.425,1.736,3.553,2.743,5.799,2.743h165.041c2.246,0,4.374-1.007,5.799-2.743  c1.425-1.737,1.996-4.021,1.557-6.224L221.12,227.445z M67.699,270.708l8.042-40.327c1.449-7.266,9.193-13.638,16.572-13.638  h18.145l25.308,25.381c1.406,1.411,3.317,2.204,5.311,2.204c1.993,0,3.904-0.793,5.31-2.204l25.308-25.381h18.144  c7.379,0,15.122,6.372,16.571,13.637l8.044,40.328H67.699z\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">17 giorni di campagna<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" fill=\"#000000\" height=\"800px\" width=\"800px\" id=\"Capa_1\" viewBox=\"0 0 302.527 302.527\" xml:space=\"preserve\"><g>\t<path d=\"M77.188,248.075c1.821,0,3.656-0.178,5.454-0.527c7.472-1.45,13.93-5.723,18.187-12.032  c4.256-6.308,5.801-13.896,4.35-21.368c-0.769-3.956-2.345-7.587-4.528-10.744l30.273-34.928c4.304,2.584,9.314,4.06,14.607,4.06  c1.821,0,3.656-0.177,5.455-0.526c7.47-1.45,13.928-5.724,18.185-12.032c3.541-5.25,5.197-11.386,4.819-17.602l46.118-18.565  c5.196,5.177,12.338,8.326,20.081,8.326c1.821,0,3.657-0.178,5.457-0.527c15.42-2.996,25.527-17.979,22.532-33.397  c-0.987-5.094-3.308-9.652-6.552-13.348l20.836-46.246l5.719,12.769c1.247,2.785,3.983,4.437,6.849,4.437  c1.024,0,2.066-0.211,3.061-0.657c3.78-1.693,5.473-6.13,3.779-9.91l-13.371-29.855c-0.813-1.815-2.314-3.233-4.173-3.942  c-1.857-0.708-3.923-0.65-5.738,0.163l-29.849,13.371c-3.78,1.693-5.472,6.131-3.778,9.911c1.693,3.781,6.131,5.472,9.911,3.778  l13.918-6.235l-19.854,44.067c-2.755-0.89-5.681-1.369-8.698-1.369c-1.821,0-3.657,0.178-5.457,0.527  c-15.417,2.996-25.527,17.979-22.536,33.402c0.104,0.536,0.229,1.063,0.361,1.587l-43.424,17.48  c-5.168-7.667-13.916-12.595-23.605-12.595c-1.82,0-3.656,0.178-5.455,0.527c-15.421,2.994-25.531,17.977-22.537,33.4  c0.564,2.903,1.562,5.633,2.915,8.128l-31.315,36.128c-3.657-1.701-7.715-2.644-11.951-2.644c-1.82,0-3.654,0.177-5.454,0.526  c-7.471,1.451-13.929,5.725-18.185,12.033c-4.256,6.309-5.801,13.897-4.349,21.369C51.843,238.377,63.594,248.075,77.188,248.075z   M237.643,90.395c0.858-0.167,1.732-0.252,2.596-0.252c6.429,0,11.986,4.594,13.214,10.926c1.419,7.302-3.367,14.396-10.668,15.814  c-0.858,0.167-1.732,0.252-2.596,0.252c-6.43,0-11.989-4.594-13.218-10.921C225.554,98.91,230.342,91.814,237.643,90.395z   M142.982,130.798c0.858-0.167,1.732-0.252,2.595-0.252c6.43,0,11.987,4.594,13.216,10.924c0.688,3.538-0.043,7.131-2.059,10.118  c-2.015,2.986-5.071,5.01-8.609,5.696c-0.858,0.167-1.732,0.251-2.595,0.251c-6.431,0-11.991-4.594-13.221-10.921  C130.893,139.31,135.68,132.216,142.982,130.798z M66.029,212.034c2.015-2.986,5.073-5.01,8.61-5.697  c0.858-0.166,1.73-0.251,2.594-0.251c6.43,0,11.989,4.594,13.22,10.922c0.687,3.538-0.045,7.132-2.061,10.119  c-2.015,2.986-5.072,5.01-8.61,5.696c-0.858,0.167-1.732,0.252-2.595,0.252c-6.429,0-11.987-4.594-13.217-10.922  C63.283,218.615,64.015,215.021,66.029,212.034z\"><\/path>\t<path d=\"M294.547,263.379H31.109V31.158c0-4.143-3.357-7.5-7.5-7.5c-4.142,0-7.5,3.357-7.5,7.5v232.221H7.5  c-4.143,0-7.5,3.358-7.5,7.5c0,4.143,3.357,7.5,7.5,7.5h8.609v5.684c0,4.143,3.358,7.5,7.5,7.5c4.143,0,7.5-3.357,7.5-7.5v-5.684  h263.438c4.143,0,7.5-3.357,7.5-7.5C302.047,266.736,298.689,263.379,294.547,263.379z\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3 giorni per il sold-out<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-827c5a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"827c5a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e35fc\" data-id=\"33e35fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4cc9cc elementor-widget elementor-widget-image\" data-id=\"d4cc9cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gargiulo.it\/wp-content\/uploads\/elementor\/thumbs\/Logo-HBC-scaled-psbqd2mgsvy8glr0c9eg2f2roioacw5o9naz8z1ngg.webp\" title=\"Logo-HBC\" alt=\"Logo-HBC\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068fa5c elementor-widget elementor-widget-heading\" data-id=\"068fa5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il cliente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f525fa4 elementor-widget elementor-widget-text-editor\" data-id=\"f525fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><b>Coca-Cola HBC<\/b> \u00e8 il principale produttore e imbottigliatore dei prodotti a marchio The Coca-Cola Company in Italia. Sono il leader nella produzione e distribuzione di bevande analcoliche nel nostro Paese.<\/p><p>American Uncle, di cui sono socio, ha sviluppato nel tempo una divisione &#8220;For Brands&#8221; in grado di portare brand forti nei cuori dei nostri 200 mila clienti. Questo ha permesso la collaborazione con il brand per eccellenza.<\/p><p>La divisione For Brands crea interesse attorno a prodotti e servizi in lancio, utilizzando owned e earned media come palcoscenico per brand ambiziosi che hanno la necessit\u00e0 di entrare nelle case di un vasto pubblico.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9196b61 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9196b61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b682fcf\" data-id=\"b682fcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dfe7a elementor-widget elementor-widget-image\" data-id=\"f0dfe7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg.jpg\" class=\"attachment-full size-full wp-image-3881\" alt=\"\" srcset=\"https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg.jpg 1920w, https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg-300x169.jpg 300w, https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg-1024x576.jpg 1024w, https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg-768x432.jpg 768w, https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/coca-cola_bg-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6fbfcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6fbfcf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ba1a7e\" data-id=\"0ba1a7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4361c75 elementor-widget elementor-widget-heading\" data-id=\"4361c75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'obiettivo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48725c5 elementor-widget elementor-widget-heading\" data-id=\"48725c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Coca-Cola HBC aveva la necessit\u00e0 di distribuire il nuovo set di prodotti attraverso un canale che valorizzasse la bottiglia nel suo originale stile retr\u00f2 e una serie di 3 gusti inediti.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8be82cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8be82cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-790b35e\" data-id=\"790b35e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c09b3e6 elementor-widget elementor-widget-shortcode\" data-id=\"c09b3e6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"5821\" class=\"elementor elementor-5821\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5cd327 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a5cd327\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e10cd44\" data-id=\"7e10cd44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a6b011 elementor-widget elementor-widget-heading\" data-id=\"60a6b011\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Superiamo queste sfide ogni giorno<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169052b6 elementor-widget elementor-widget-text-editor\" data-id=\"169052b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Come business partner di Meta e Premier Partner di Google, con il mio team ho generato oltre 94.000.000 \u20ac di vendite senza contare pi\u00f9 di 13.000.000 \u20ac generati per American Uncle, uno dei miei e-commerce.<\/p><p style=\"text-align: center;\">Sappiamo come ottenere una crescita profittevole e sostenibile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2218ccb2 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2218ccb2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gargiulo.it\/richiesta-consulenza-ecommerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota una consulenza per la tua attivit\u00e0<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9192470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9192470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f058273\" data-id=\"f058273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-465a804 elementor-widget elementor-widget-heading\" data-id=\"465a804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept e lancio<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743bcbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743bcbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0827ab\" data-id=\"a0827ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c454aa elementor-widget elementor-widget-heading\" data-id=\"1c454aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Il lancio della campagna, proposto non soltanto nella parte di advertising ma anche su tutti i canali a disposizione di American Uncle, prevedeva uno sconto del 20% valido dal 13 al 30 agosto per acquistare un prodotto Coca-Cola HBC (in bundle o singolarmente).<br><br>Gestendo le campagne performance di American Uncle fin dal primo momento, eravamo certi che tutti i clienti acquisiti negli anni fossero interessati ad un prodotto di questo genere.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8751dc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d8751dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e13c4d1\" data-id=\"e13c4d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebeeacd elementor-widget elementor-widget-image\" data-id=\"ebeeacd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gargiulo.it\/wp-content\/uploads\/2022\/07\/cocacola-hbc-landing.jpg\" title=\"cocacola-hbc-landing\" alt=\"cocacola-hbc-landing\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51558c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51558c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a2b53a\" data-id=\"3a2b53a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-151992f elementor-widget elementor-widget-heading\" data-id=\"151992f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Lo stile delle campagne ha mantenuto fede all'idea vintage della famosa bottiglia in vetro che ha fatto la sua comparsa ad inizio del '900, dalla landing page realizzata ad hoc alle inserzioni create.<br><br>Le campagne a performance son durate solo 3 giorni per raggiungere il sold-out del prodotto con 4350 vendite.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca7dfbb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca7dfbb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685fbae\" data-id=\"685fbae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eecb05 elementor-widget elementor-widget-shortcode\" data-id=\"8eecb05\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"925\" class=\"elementor elementor-925\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a542b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a542b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfd14e8\" data-id=\"cfd14e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf4a702 elementor-widget elementor-widget-heading\" data-id=\"bf4a702\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se vuoi far crescere la tua attivit\u00e0..<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520a00 elementor-widget elementor-widget-text-editor\" data-id=\"7520a00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">Siamo alla ricerca di attivit\u00e0 ad alto potenziale da far diventare il prossimo caso di successo ma solo temporaneamente: lavoriamo con un numero limitato di clienti.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82476c9 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"82476c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/gargiulo.it\/richiesta-consulenza-ecommerce\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Prenota una consulenza<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f21adb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f21adb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-972b7bb\" data-id=\"972b7bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9c1783 elementor-widget elementor-widget-facebook-embed\" data-id=\"a9c1783\" data-element_type=\"widget\" data-widget_type=\"facebook-embed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.19.0 - 07-02-2024 *\/\n.elementor-facebook-widget.fb_iframe_widget,.elementor-facebook-widget.fb_iframe_widget span{width:100%!important}.elementor-facebook-widget.fb_iframe_widget iframe{position:relative;width:100%!important}.elementor-facebook-widget.fb-like{height:1px}.elementor-widget-facebook-comments iframe{width:100%!important}<\/style><div style=\"min-height: 1px\" class=\"elementor-facebook-widget fb-post\" data-href=\"https:\/\/www.facebook.com\/1474232206216918\/posts\/2332129300427200\" data-show-text=\"false\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55dad10\" data-id=\"55dad10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ebd8f8 elementor-widget elementor-widget-facebook-embed\" data-id=\"3ebd8f8\" data-element_type=\"widget\" data-widget_type=\"facebook-embed.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"min-height: 1px\" class=\"elementor-facebook-widget fb-post\" data-href=\"https:\/\/www.facebook.com\/1474232206216918\/posts\/2335144303459033\" data-show-text=\"true\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc4bf7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc4bf7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaad8bb\" data-id=\"aaad8bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24faa08 elementor-widget elementor-widget-image\" data-id=\"24faa08\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gargiulo.it\/wp-content\/uploads\/elementor\/thumbs\/0-1-e1573743266694-pydb6khtra55zddrp6uazw9dxara24dlpitkerhhbc.jpg\" title=\"0 (1)\" alt=\"0 (1)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f07a1a\" data-id=\"5f07a1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed5c992 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ed5c992\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 256h-80v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8c-88.4 0-160 71.6-160 160v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48zm-288 0H96v-64c0-35.3 28.7-64 64-64h8c13.3 0 24-10.7 24-24V56c0-13.3-10.7-24-24-24h-8C71.6 32 0 103.6 0 192v240c0 26.5 21.5 48 48 48h128c26.5 0 48-21.5 48-48V304c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e27ca elementor-widget elementor-widget-text-editor\" data-id=\"e4e27ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alessandro \u00e8 in grado di unire <b>competenze tecniche e strategiche<\/b> come pochi, <b>questo gli permette di essere sempre un passo avanti.<\/b> Il suo talento \u00e8 nutrito da curiosit\u00e0 e dedizione che gli permettono di essere sempre aggiornato sulle tematiche di Digital Marketing. Grazie a lui<b> siamo riusciti a raggiungere gli obiettivi che ci prefissiamo nella nostra azienda.<\/b> Alessandro oltre ad essere un professionista di valore \u00e8 anche una splendida persona ed&#8230; ascolta buona musica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4070fb elementor-widget elementor-widget-heading\" data-id=\"d4070fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Alessandro Odierna<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a187ed2 elementor-widget elementor-widget-heading\" data-id=\"a187ed2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Amministratore Uncle Food srl<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u270d\ufe0f Lista dei Contenuti CASO STUDIO Campagna omnichannel per Coca-Cola Specialty Performance marketing per vendere un prodotto unico per uno dei brand pi\u00f9 amati al mondo. 4.350 vendite 17 giorni di campagna 3 giorni per il sold-out Il cliente Coca-Cola HBC \u00e8 il principale produttore e imbottigliatore dei prodotti a marchio The Coca-Cola Company in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3507,"parent":337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"wf_page_folders":[14],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/pages\/3505"}],"collection":[{"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/comments?post=3505"}],"version-history":[{"count":16,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/pages\/3505\/revisions"}],"predecessor-version":[{"id":5862,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/pages\/3505\/revisions\/5862"}],"up":[{"embeddable":true,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/pages\/337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/media\/3507"}],"wp:attachment":[{"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/media?parent=3505"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/gargiulo.it\/wp-json\/wp\/v2\/wf_page_folders?post=3505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}